Amazon PPC & Ads Performance Dashboard

Amazon Ads rewards precision — and punishes lazy structure. Campaigns multiply, search terms balloon, and negative keyword lists fall out of date while ACOS quietly climbs. ListingPilot's Amazon PPC dashboard connects Ads API data to your catalog and sales layer so you optimise spend with context, not isolated campaign screenshots.

At a glance you see account-level spend, ACOS, ROAS, impressions, and click-through trends. Drill into campaigns, ad groups, and product targets without exporting CSVs from the advertising console. Marketplace switching keeps EU, NA, and IN ad accounts separated while preserving the same workflows your team already learned.

Find wasted spend before it compounds

Search term reports surface winners and leaks side by side. Terms with high spend and zero orders get flagged as wasteful; high-ROAS terms become harvest candidates for exact campaigns. Negative keyword workflows let you act at scale instead of one-by-one in Seller Central. Bid recommendation panels highlight where Amazon suggests increases — and where your own data says pull back.

Day-parting heatmaps reveal when conversions cluster, helping brands with limited budgets concentrate spend in high-intent windows. Performance health scores summarise campaign hygiene: too many broad matches, stale negatives, or SKUs with listing quality issues that ads cannot fix alone.

Ads that talk to listings and sales

The best PPC dashboard sits next to listing and revenue data. When ACOS spikes on an ASIN, ListingPilot shows whether the root cause is ad structure, listing conversion, stock-out risk, or a competitor price move visible in comparison modules. That cross-signal approach prevents teams from raising bids on broken listings — a common and expensive mistake.

Role-based permissions let agencies give media buyers ads access while hiding payments or competitor intel. Export-ready views support weekly client reviews with consistent KPI definitions across marketplaces.

Pair this dashboard with our Amazon sales tracker to validate whether ad changes moved net revenue, or explore the full platform on the ListingPilot homepage. Apply for a trial or open the demo dashboard to see sample campaigns, search terms, and negative keyword lanes with realistic data.